2017.01.12 Work Session Packet
Posted: Jan. 6, 2017
City Council
Work Session Agenda
Jan. 12, 2017
6:30 p.m.
Conference Room A
Pursuant to due call and notice given in the manner prescribed by Section 3.01 of the City
Charter, the work session of the Crystal City Council was held at ______ p.m. on
Jan. 12, 2017 in Conference Room A at City Hall, 4141 Douglas Dr. N., Crystal, Minnesota.
I. Attendance
Council members Staff
____ Adams ____ Norris
____ Budziszewski ____ Therres
____ Dahl ____ Peterson
____ Deshler ____ Revering
____ Kolb ____ Gilchrist
____ LaRoche ____ Serres
____ Parsons
II. Agenda
The purpose of the work session is to discuss the following agenda items:
1. Communications update
2. Annual Council Rules review
3. Council salaries
4. City manager 2017 goals
III. Adjournment
The work session adjourned at ______ p.m.
Auxiliary aids are available upon request to individuals with disabilities by calling the City Clerk at (763) 531-
1145 at least 96 hours in advance. TTY users may call Minnesota Relay at 711 or 1-800-627-3529.
4141 Douglas Drive North • Crystal, Minnesota 55422-1696
Tel: (763) 531-1000 • Fax: (763) 531-1188 • www.crystalmn.gov
4141 Douglas Drive North • Crystal, Minnesota 55422-1696
Tel: (763) 531-1000 • Fax: (763) 531-1188 • www.crystalmn.gov
Memorandum
DATE: January 5, 2017
TO: Mayor and Council
FROM: Kim Therres, Assistant City Manager
Mike Peterson, Communications Coordinator
SUBJECT: Communications Presentation
Communications Coordinator Michael Peterson will provide the council with a
presentation addressing the city’s communications activities over the past 12 months
and provide a look ahead to 2017.
The presentation will review the following:
• The city’s general communications operations as outlined in its bi-annual
communications strategy, highlighting…
- goals and objectives for 2017 and beyond;
- social media and other communications activities.
• Brand reinforcement and plain language implementation.
• Recent work on the budget, various marketing campaigns, video projects and
other major accomplishments in 2016.
• Community events calendar for 2017.
In addition to goals and objectives for the new year, the presentation will cover a
possible future website audit and possible upgrade in 2018 that could include a
reorganized menu navigation, enhanced search tools, interactive features, subscription-
based resident notifications and more.
The presentation will conclude with information on the city’s media protocol and training
on various crisis communication strategies.